After the success of the 2018 Europe and 2018 New York campaigns, Advertising Week came back to me and asked for a design approach that they could use world wide.
The challenge was to create an approach that is simplistic enough so that it can be built on in the years to come. It also needed to work with both their established events (London, Japan & New York) and their newer events (Mexico and South Africa).
I created a set of brand guidelines that were road tested with the Advertising Week 2019 (shown right). I also created a bespoke Pop-Up Book of brand guidelines, that explains the concept behind the paired back designs. Pop-up books are best viewed in person, so let’s meet in person and I can show you.