The creation of a game for Three Mobile’s Instagram channel to provide entertainment and reinforce the brand proposition that ‘Phones Are Good’.
An 8-bit design approach that heralds back to pixel art games. I created a suite of sprites, backgrounds and animated obstacles that were then built into the game play videos.
This game plays out in an Instagram story. By tapping through to the next story you avoid hitting the obstacle and you skip the fail. However, if you miss the tap the fail plays out. To play, head over to @threeuk’s stories on Instagram.