The Wine Club

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I know nothing about wine. I choose most of my bottles based on how good the label design is… good start. And when I come back to the supermarket I can barely recall which one I bought last time, let alone whether I liked it, which grape it was, which region it came from… If only there was an app designed for book-keeping your wine choices and teaching you more about wine along the way…

Introducing ‘The Wine Club’

Using the (speculative) app a user can build a database of the wines they have tasted by scanning the barcode on the bottle. A large library of wines has been accumulated, and the region, grape, year, price, etc are all added automatically. The user can then input their opinion on the flavour using a series of sliding scales, and rating their judgement along the way.

The user information is stored in a virtual wine cellar and across an in-app map so you can build a personal bank of information and learn more about their tastes from their collection.

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The user’s database can be sorted by colour, price, grape, region, rating etc so you can easily browse for another suitable wine.

The map is broken down in to wine regions and you can zoom in to see which wines you have added.

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We’ve also thought about advancing the app concept into a subscription service, where the user subscribes to a monthly/weekly postal service to discover new wines. The bottles would be chosen based off of their data and preferences.

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All of these designs were created in Photoshop, Illustrator and Adobe Xd by my partner and I as we dreamt about starting our own side hustle… alas we’re yet to build it, but get in touch if you can lend a hand making this a reality!

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The art direction is aimed at 20-35 year olds who want to learn more about wine, maybe have a little expendable cash for a subscription, but are still drawn to minimal, 21st century designs.

The clean UI is brought more in to the luxury line with the use of textures and colours – as well as the sleek 3D icons.

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The User Journey
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The Wine Club