A designer who has worked with brands such as UNICEF, PepsiCo and Sainsbury’s, and had work featured around the world from billboards in Times Square to the pages of the Guardian. My work has been covered by the likes of Creative Review, ItsNiceThat and Campaign.
I believe concept led design is of fundamental importance to successful creative campaigns. Reinforcing the idea through honest and effective design is key to communicating with the audience in a succinct and engaging manner.
I use my creative skills to bring life to brands and convey messages in impactful, effective and visually delightful ways. I use creative strategic thinking to reinforce communication and design work, leading to bigger, bolder and better work.
Modern design is a highly technical field, I work across Photoshop, Illustrator and InDesign on a daily basis to adapt and refine my design work. I work across both print and digital to bring marketing campaigns to life through-the-line, and have experience in creating live consumer experiences as well as social media content.
I am inspired by work that engages people purely through beautiful design, by designers who give voices to younger, under-represented communities and by brands who break-through with unique, new products.
Through my work with The Design Kids I became a mentor to young designers entering the creative industry. With two fellow designers, I run an event series across London inspiring the next generation of designers and creative, as well as giving lectures and organising opportunities for grads.
She is a formidable creative who can come up with, and bring to life ideas at a standard that I’m secretly very resentful of.
- 2020 – Present
Founder at FreshMeet: Graduate Support Platform
- 2019 – Present
Designer at VaynerMedia London
- 2017 – 2019
Designer at Gravity Road, London
- 2014-2017 Freelance Designer
- The University of Edinburgh
First class honours, Illustration Ba(Hons)
- D&AD New Blood Judge 2020
- 2019 – Present:
Host of The Design Kids: London
- 2019: Awarded Lovies Silver: Gram Invaders
As well as Campaign Ad-of-the-Day
- 2017: Named D&AD New Blood One-To-Watch