Advertising Week 2018

Challenge:
Advertising Week asked for a series of visuals that they could use to reinforce their brand line ‘Great Minds Think Unalike’.

Solution:
Building on their logo, I created a suite of collages that mirrored the brand line. They capture the imagination, diversity and curiosity of the different minds in the advertising industry. These ran as print ads in newspapers and on billboards, as well as digital banner ads targeted at potential event goers.