Chegworth Juice

Challenge:
Develop a concept to over-hall the visual identity for soft drink company Chegworth Valley.

Solution:
A confident and contemporary visual system that communicates the myriad of flavour combinations available. I created a flavour map in which each possible ingredient was represented by a contour line illustration. By using cross sections of the map as labels I was able to indicate the flavour combinations used in each juice while maintaining a cohesive brand feel.